Brand Approval
You’ve Been Nicked - Achieving Nick Nairn Brand Approval
Depending on what type of business you are, working with the Nick Nairn Consultancy can lead to achieving the full Nick Nairn Brand Approval. Brand association with Nick, a public figure who is passionate about food and has total integrity in a customer-friendly, non-corporate style, will add huge reassurance to your marketing position.
Full brand approval comes by working in tandem with us to hit our core brand values in terms of quality and consistency. This will take time and can lead to the use of Nick Nairn logos, our stationery suite, web pages, branded menus, marketing and promotion and even Nick Nairn development or endorsement of your food products for retail sale.
For this total guarantee of quality, the process will ensure that all the boxes are ticked, from properly resourced catering and service staff, training programmes in place to support them, menus and recipes tested and developed successfully, and all areas of operational management, purchasing, food sourcing and food delivery are in order.
We can also do smaller-scale behind-the-scenes work, which is unlikely to be a branding exercise, and may be as simple as putting in a new head chef or developing new recipes. But everyone who works with us will understand what our core brand values are and that they permeate food delivery at every level of the business.
